In the Red Zone: Maintaining the Vibrant Color of the Atlanta Falcons Brand Across Their Interior Signage
As the world gets a closer look on Super Bowl Sunday at the Mercedes Benz Stadium, we stand proud of the interior and exterior signage we fabricated and installed for this top-notch facility. To be Super Bowl ready, they had to rely on a signage company that could produce the first-class signage needed with their powerful red. They chose L&H Companies.
The Atlanta Falcons had a very robust red and detailed pattern they wanted to remain consistent across every interior sign. Screen printing the signs would’ve left room for error in both color and pattern consistency. Using our advanced printing system, the EFI VUTEk GS3250LX Pro Led Printer, we were able to offer impeccable accuracy in both the color and design. The color–white-color printing process guarantees no saturation of color and cuts the production time in half, versus the traditional screen printing process of other competitors.
We chose EFI because their the leader in the printing industry offering maximum unique and flexible inks that maintain color precision. L&H Companies invested in this state-of-the-art printer to offer these modern capabilities to clients and designers to reduce cost and time in a project while maintaining impeccable brand accuracy at the same time. By using this machine we call the “L&H Advantage”, the end result that was produced was a vibrant red pattern that was maintained in every single sign throughout the Mercedes-Benz Stadium ensuring accuracy and brand consistency were met.