It is quite a bit harder to capture people’s attention these days than it ever was. At L&H Signs, we design and fabricate custom billboards that rise above the ordinary. Let’s explore how to create eye-catching custom billboards that break the mold and leave a lasting impression.
The Power of Custom Billboards
Custom billboards are incredibly powerful in the hands of an advertiser. While standard billboards can all but blend into the background of daily life, custom billboards demand attention and burn images into the minds of those that see them. By thinking out of the box, businesses large and small can tell their story in unique and captivating ways with custom billboards.
Pushing the Limits on Design
The sky’s the limit with custom billboards. Here are some innovative approaches to billboard design that will make your message pop: 3D Elements and Extensions
One of the ways in which custom billboards are made to stand out is through the inclusion of 3D props or cutouts. These can literally break out of the rectangular confines of the usual billboard into a visual spectacle difficult to ignore. Think about a giant product bursting out of the billboard or characters that leap off the surface.
Interactive Features
Custom billboards don’t have to be static. By adding interactive elements, you can engage viewers in new and exciting ways. This could include digital displays that respond to touch or movement, or even augmented reality features that viewers can access through their smartphones.
Creative Use of Space
Think outside the board: A custom billboard can include the surrounding environment as part of the design. This could be an extension of the design onto nearby structures or using the natural landscape as part of the overall concept.
Designing the Perfect Message
But while design is important, so is the message on your custom billboard. Here’s how to make sure your content is just as compelling as your visuals:
Keep It Simple
A custom billboard should clearly and quickly deliver a message. Shoot for a headline that can be read in about 5 seconds-that’s the length of time you often have to capture a viewer’s attention. Use bold, easy-to-read fonts, without using too much text.
Use Striking Imagery
A picture is worth a thousand words, but on custom billboards, it’s even more than that. Use clear, high-quality images that are recognizable from a distance. Your custom billboard will be fighting the environment for attention, so ensure your visuals can hold their own.
Incorporate Humor or Wit
People love creative advertising, so if it works for your brand, consider incorporating humor or a play on words into your custom billboards. A funny message can make your ad more memorable and shareable, extending its reach beyond the physical location.
Location, Location, Location
Custom billboards are highly dependent on where they are placed for success. Consider these factors when choosing a location:
Traffic Patterns
Place your custom billboards where they’ll get the most views. High-traffic areas are ideal, but also think about where traffic tends to slow down, giving viewers more time to absorb your message.
Out-of-Home Surroundings
Custom billboards should complement or contrast with their surroundings. In a city environment, you may want to stand out from the myriad of billboards. In a more rural setting, your custom billboard may include natural features to blend in while still making a point – and being noticed.
Viewing Angle and Distance
Consider how your custom billboard will be viewed. Will viewers be approaching from a distance, or will they view it up close in slow-moving traffic? This might impact the design and content of your custom billboard.
Utilizing Technology in Custom Billboards
As technology evolves, so do the options for custom billboards. Here are some innovative options to consider:
Digital Displays
Digital custom billboards also provide flexibility and dynamism. They can change content throughout the day and are able to target various audiences at different times of day or night. They are equally efficient for time-sensitive messages and countdowns.
Light and Motion
Add lighting effects or moving parts to take your custom billboard to dynamic visual display. It might be as basic as strategically placed LED lights or as advanced as a motorized element that will animate your billboard.
Social Media Integration
Custom billboards can bridge the gap between physical and digital advertising. Include hashtags or QR codes that encourage viewers to go online and engage with your brand, extending the reach of your custom billboard campaign.
Measuring Success
To make sure your custom billboards are effective, it’s important to track their performance. Here are some ways to measure the impact of your custom billboard campaign:
Traffic Analysis
Measure foot or vehicle traffic near your custom billboards with tools. Increased traffic may suggest that your billboard is attracting attention.
Social Media Mentions
Look for mentions or photos of your custom billboards on social media. Unique designs often encourage people to share on social platforms, providing free additional exposure.
Sales and Website Traffic
Track sales or website visits that coincide with your custom billboard campaign. Look for spikes that could be attributed to your outdoor advertising effort.
Making Your Mark with Custom Billboards
The custom billboard allows you to break away from the mold of being just another ad and really set your mark in people’s minds. Thinking innovatively, availing the latest technologies, and choosing the message and its placement carefully will make sure that your custom billboard turns heads and captures imagination.
At L&H Signs, we have an enthusiasm for helping businesses make a lasting impression with their custom billboards. From dominating the skyline to having an intimate touch with the audience, custom billboards help you achieve all your objectives. Remember, in outdoor advertising, bold and innovative custom billboards can be the difference in setting your company apart from the rest.
Contact us today to learn about branded sign options through L&H Signs. We will help you sort through the many types of signs and develop a signage solution that is right for you.
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