Orthodontics and dental practices are in fierce competition for discretionary healthcare spending. One way that these practices can grow their businesses is to improve their brand image with high quality signage that features an electronic message board:
Our supplier WatchFire notes that at a similar dental practice with the success of their 12mm Watchfire LED message center since its installation in June of 2014, they can quantify impressive results. Within the first month, their new patient count had increased by 25%. After 4 months, that increase was nearly 50%. Parkside Dental Team estimates that the sign helped to bring in over $100,000 in new business in its first four months, more than enough to justify their investment. Their customer also note that “When I ask our new patients how they heard about Parkside Dental Team, they refer to seeing our new sign. As an advertising tool, it’s been incredibly successful for us.”
With the success of the new signage at Spark Orthodontics, we’ll be doing similar signs at their other location.
We’ve also done a large pylon sign for a local entertainment complex with restaurants, nightclubs, game arcades and even an indoor go cart track. They use their message board to advertise special events and music acts coming up.
We have also designed fabricated and installed for a chain of hair salons who feature electronic message boards in high traffic locations.
Electronic message boards are a great addition to retail signage projects to better engage and communicate to customers and prospective customers.