The Provident Bank recently launched a new rebranding initiative, which includes a new tagline and image campaign, designed to reinforce how the bank defines itself — a community bank deeply rooted in New Jersey that’s committed to meeting the needs of its customers.
The bank’s new tagline, “Commitment you can count on,” emphasizes Provident Bank’s commitment to consumers and businesses in New Jersey.
Provident has been a long time customer of L&H through several brand updates. This most recent update encompassed over 75 branch locations in New Jersey. The project included rebranding and installing new exterior pylon signs, monument signs, illuminated signs, and drive-up ATM surrounds. Bank merchandising vehicles included updated merchandising kiosks, merchandising poster holders, window graphics, interior branded walls with the new company slogan, and drive through merchandising kiosks.