Many people have problems navigating airport signage. Whether they are checking in, going through security, or trying to find a gate, restaurant, restroom, or baggage claim, it’s easy for them to lose their way.
Intuitive airport wayfinding and directional signage can provide the traveler with better control over their journey and the airport with an opportunity to improve the passenger experience.
L&H Sign Company is an award-winning company with over 22 years of experience in the signage and merchandising system industry. From permitting through installation, we offer turnkey signage services for interior and exterior signage, directional/wayfinding signage, monument signs, ADA regulatory signs, and any other branding/advertising signage you may need.
With a 63,500 square foot facility in Reading, PA and a team of skilled craftsmen and engineers, L&H Sign Company has the creativity, technical proficiency and fabrication expertise to design and build all types of architectural signage for customers throughout the Mid-Atlantic region and across the U.S.
Two of our airport wayfinding projects include Wilkes Barre Scranton International Airport, which involved entrance monuments, parking garage signs, and terminal directional wayfinding signage, and airport concession signage we have produced for HMS Host that has been installed at airports all over the United States.
Airport Signage Issues
Signs inside and outside of airports can be confusing, misleading or lacking, and the emotional state people are in (worried about missing a flight, excited about picking up a friend or loved one, nervous about flying) can exacerbate common problems, including:
- Parking – At most urban airports, drivers have a short window of opportunity to make decisions and change lanes. Effective signage provides them with useful information long before they are in the main circulation corridor and need to maneuver. Can they wait for passenger pick-up at curbside? Is long-term parking available? Where does one return a rental car?
- Shared concourses – Airlines often share the concourses of other airlines, but the signage only reflects information related to the regular carrier. Passengers who haven’t allowed themselves adequate time can miss flights if they can’t find the right gate.
- Transit between terminals – The process of arriving on a flight in one terminal and quickly getting to another terminal to catch a connecting flight can be especially frustrating in large airports like Chicago O’Hare or Miami International. Does the signage make it clear where shuttle buses are located? Are there other ways to move from Terminal 1 to Terminal 4 quickly?
- Cancelled flights – If someone is unfortunate enough to experience a cancelled flight or the chaos that can take place when an airport terminal all but closes down, with multiple or all flights cancelled, effective wayfinding signs can make a huge difference. Where does one go to get re-booked on another flight? Where are the restrooms, the concession stands, etc.? Digital signage can be an excellent way to communicate information quickly to a large number of confused passengers because it can be updated in real time.
Implementing a wayfinding system takes expert analysis, master planning and a well thought-out process of implementation. Read the L&H Signs article about the steps involved in our development of healthcare wayfinding systems to learn more about our process.
Effective airport signage and wayfinding can keep passenger stress levels to a minimum. L&H Sign Company is committed to quality, precision, and customer satisfaction, and is ready to help you design and implement the custom signage your facility needs. Call us today at (610) 898-9600 to find out more.