Effective airport wayfinding signage is one of the top factors in how passengers rate their overall airport experiences. Not only can they choose their airline, but in many markets they can also choose their departure airports. Aggravated customers who cannot find their way can mean lost business to both airports and airlines.
L&H Sign Company is an award-winning provider of quality architectural sign products. With nearly 65,000 square feet of manufacturing space in the heart of downtown Reading, Pennsylvania, we have the creativity, engineering, craftsmanship and fabrication expertise to design and build everything from simple merchant signs to complex wayfinding signage for clients across the U.S.
Our outstanding designs appear in such diverse environments as airports, corporate business parks, hospitals and healthcare facilities, school campuses, sports venues, retail establishments and financial institutions, as well as zoos and amusement parks, and are custom-designed to create excellent visibility.
Two of L&H Sign Company’s effective airport wayfinding projects include Wilkes Barre Scranton International Airport, which included entrance monuments, parking garage signs, and terminal directional wayfinding signage, as well as the airport concession signage we have designed and fabricated for HMS Host and installed at airports all over the nation.
About Airport Wayfinding
Airports are stressful places. Effective wayfinding systems contribute to a sense of well-being, safety, and security, but inconsistency is a common problem.
Some airports have too many signs that create confusion, while others lack intuitive signage at key decision points, such as at the tops and bottoms of escalators and corridor crossing points where people pause to decide their next move.
Great airport signage also has commercial benefits. By providing adequate information, it gives passengers additional time in the airport to relax and enjoy the retail areas.
Outside the airport, driving passengers have to make split decisions that can cost them precious time if they get lost. The signs may be there, but people don’t always see them with everything that’s going on around them.
Types of Wayfinding Signs
Wayfinding incorporates a variety of different types of signage, such as:
- Directional signs point the way to a location. They can be simple or complex, and usually appear at junctions or along a route to lead the way to a particular place. They keep people or vehicles moving toward something, such as rental car return, to their gate, to baggage claim, or to the nearest exit.
- Identification signs identify a location. This may include signs that identify key parking structures, passenger loading areas, airline ticketing desks, security screening areas, baggage claim, food courts and more.
- Informational signs provide important details about a location, such as hours of operation, potential safety hazards, what they can find in the space, whether Wi-Fi is available, and so on.
- Regulatory signs ensure safety and inform people about rules and restrictions, such as parking, speed limits and smoking policies. They tell people what they can and cannot do in a particular area. This category includes OSHA and ADA regulatory signs.
Signs should be where travelers expect and need them. They should stand out in their environment, with high contrast between text and background and fonts and typefaces that are clear and easy to read from a distance.
Whether you are looking to enhance navigation or update your existing airport wayfinding signage, consider the exceptional capabilities of L&H Sign Company. Get in touch with us at (610) 898-9600 to start improving your passengers’ experience.