To get the maximum enjoyment from their experiences, museum visitors must be able to easily navigate an exhibit space. Museum wayfinding signage helps manage traffic flow through the environment, whether the visitors are on foot or in a vehicle. The process is a combination of art, craft and psychology, and entails color, typography, lighting, architecture, and a variety of other factors.
L&H Sign Company has a long history of managing complex wayfinding signage projects. We are an award-winning sign company with over 22 years of experience and nearly 65,000 square feet of manufacturing space in the heart of downtown Reading, PA.
Our team of skilled craftsmen and engineers has the creativity, technical proficiency and fabrication expertise to design and build everything from simple door signs to intricate wayfinding signs to spectacular monument signage for customers throughout the nation.
What constitutes effective museum signage?
Effective wayfinding signage systems tend to be nearly invisible. When done well, people see the signs and use them to extract information and move around effectively, without really noticing the important visual cues.
Signs set a tone. They can give a museum or other business an identity. Consequently, it’s important to take a museum’s brand or image into consideration when creating signage.
The essential elements for wayfinding signage design include:
Colors can evoke emotions, so it’s important to consider whether the museum’s brand image is subtle and sophisticated, bold and playful, or something in between. Colors, along with designs and textures, can be used to designate different sections of a gallery or levels of a building.
Museum signage should be legible without much effort on the part of the visitor. This means that typography should be clean and simple to avoid confusion and large enough to be read from a distance. Museum visitors are often absorbing information on signs while on the move, so messages should be relayed as clearly and quickly as possible.
One recent project of L&H Sign Company is the exterior wayfinding signage we developed in collaboration with Design Communication Inc. from Montreal for the Please Touch Museum in the Philadelphia area. The playful shapes and bright colors give the brand a feeling of excitement and family fun.
The Wayfinding Signage Process
The bottom line is that appropriately placed wayfinding signs with the right messages can enhance a museumgoer’s experience. Through careful research and planning, L&H Sign Company provides wayfinding support with program management and design, design services, sign development and manufacturing, and print and touch media. We apply our rigorous quality standards to every step, process, and sign.
Those steps include:
- Meeting on the site to evaluate the facility and wayfinding challenges
- Analyze traffic flow, visitor decision points, and relationships between areas, such as parking, entrances, elevators, stairwells, restrooms, and safety equipment
- Developing floor plans, electrical needs, budgets and code issues
- Developing preliminary designs with an explanation of how they will improve the visitor’s experience
- Review the designs and revise as needed
- Create prototypes and mock-ups
- Plan approval with timeline for each stage of the project
- Fabrication; our facility is equipped for big jobs with two 5-ton cranes with 20 feet under hook
- Professional installation
L&H Sign Company’s project management team is unsurpassed in the industry, managing every detail of your design project from start to finish, including permitting, approvals and installation.
Whether you are replacing outdated museum signage, starting from scratch, or have a special exhibit that requires unique signage, L&H Sign Company has the exceptional capabilities to help you engage your visitors and move them through your space with ease.
Get in touch with us at (610) 898-9600 to find out more.