Signage and branding go hand in hand. Signs are a prominent communication tool, and visitors will often form a first impression about your business in Berks County, PA based on your signage. Invest in your brand by hiring a sign company that will help you communicate your business values and commitment to quality.
L&H Sign Company is an award-winning provider of quality architectural sign products. With nearly 65,000 square feet of manufacturing space in the heart of downtown Reading, we have the creativity, engineering, craftsmanship and fabrication expertise to design and build everything from simple merchant signs to complex wayfinding signage for companies across the U.S.
Our striking designs appear in such diverse environments as hospitals and healthcare facilities, corporate business parks, school campuses, sports venues, retail establishments and financial institutions, as well as zoos and amusement parks, and are custom-designed to create excellent visibility for your brand.
In Berks County, our portfolio includes a major rebranding project for Reading Health Systems, monument and wayfinding signage for Kutztown University, which involved locally sourced slate and brick, and scoreboard and monument signage for Reading’s FirstEnergy Stadium.
Architectural Signage and Branding
Branding defines the personality or image of your business. It combines visual, verbal and emotional aspects to communicate a message to your customers about who your company is and what they can expect from your services or products. It distinguishes your business from the competition.
A brand is not just a logo, but an entire experience that affects whether or not customers will remember you and decide to do business with you. It should permeate everything you do –websites, magazine and newspaper ads, billboards, sales promotions –as well as indoor and outdoor signage and wayfinding systems.
What is Wayfinding?
Wayfinding, a specialty of L&H Sign Company, is the art and science of putting the right information in the right places to help visitors navigate easily through confusing environments – to help them understand where they are and where they are headed. They include:
Identification signs that pinpoint a destination, place or features of an environment. This category includes eye-catching monument signs, which designate the entrance to shopping centers, corporate centers, hospital facilities and entertainment complexes. They don’t point the way, but symbolize arrival at a location.
Directional signs that point the way to various locations within an environment. They can be simple or complex, typically appearing at junctions or along a route to guide people to a location. They don’t provide information, but keep people moving.
Informational signs that provide useful information about the environment. They don’t regulate behavior, but tell people about hours of operation, alert them to safety hazards, and inform them about something within the environment, such as inhabitants, historical facts, whether Wi-Fi is available, and so on. This category includes museum signage and donor recognition signs.
Regulatory signs that tell people what they can and cannot do in an environment. They ensure safety and inform people about rules and restrictions, such as parking, speed limits and smoking policies. This category includes OSHA and ADA regulatory signs.
Effective wayfinding systems contribute to a sense of well-being, safety, and security for your employees, visitors and clients. In addition to wayfinding signs, L&H Sign Company specializes in pylon signs, building identification signage, illuminated and non-illuminated signs, dimensional logos and lettering, scoreboards, digital merchandising systems, and also offers a patent pending healthcare/patient information sign system.
Whether you are looking to attract attention for your brand, improve the navigation of your location, or update your existing directional signage, consider the exceptional capabilities of L&H Sign Company to meet the needs of your business in Reading, Wyomissing, Kutztown, and throughout Berks County, PA. Get in touch with us at (610) 898-9600 to improve your customer experience.